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微 信 营 销 从 入 门 到 实 战19:37:56
――微 网 络 撬 动 大 市 场50104
培 训 时 间:2014年3月06北京、3月15广州、3月21上海、3月22北京、3月29深圳
培 训 对 象:企业的经营者、营销负责人、网络营销人员、企业营销策略制定者及所有营销人员。
"企业要训练一支微信运营团队" "个人应用微信创业" 都适合参加。
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深 圳 :( 0 7 5 5 ) 61 28 67 60
上 海 : ( 0 2 1 ) 51 09 73 13
北 京 : ( 0 1 0 ) 51 66 81 25
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课 程 收 益:50104
全面系统学习微信营销两大平台,普及数10种实操技巧;
知晓微信营销定位、策划、运营、推广、成交5大模块致胜诀窍;
学会渗透微信朋友圈子,把握强弱关系,实现口碑营销及建立转介绍系统;
掌握运营层面6大功能实操细节,解答线上、线下活动策划注意事项。
获得微信营销落地搭建团队一系列建议,包括绩效考核与效果分析。
了解微信发展趋势以及企业移动互联网营销趋势,少走弯路取得成效。50104
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导 师 简 介:[马 佳 彬]50104
微信实战应用专家、网络营销实战专家。
上海交通大学TMBA总裁班导师;中央人民广播电台经济之声时评嘉宾;中特《微信解码》
专家;《微信宝典》作者;创新工场多贝网达人讲师;
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课 程 大 纲:50104
一、微 信营销概念篇50104
1、移动电子商务带来了什么机会?
2、常见的移动互联网商业模式有哪些?
3、微 信的发展历史及其商业模式。微信营销与社交网络有什么关系?
5、企业为什么要做微 信营销?微信营销能给企业带来什么?
二、微 信营销入门篇50104
1、微 信手机版、网页版、公众平台介绍;
2、微 信手机版实操技巧解密、电脑模拟手机版技术介绍;
3、微 信网页版实操技巧介绍(批量微群加好友技巧);
4、微 信公众平台搭建全面系统介绍(科学正确使用微信公众帐号);
5、微 信9大辅助营销软件首度无保留全公开;
三、微 信营销进阶篇
1、微 信移动电子商务系统搭建指南;
2、微 信O2O电子商务系统搭建指南;
3、微 信客服系统(CRM)搭建指南;
4、微 信自推广系统搭建指南;
5、微 信营销四步思维法:定位+策划+运营+转化 四大模块系统解析;
四、微 信营销落地篇
1、微 信个人帐号朋友圈销售实操技巧指南;
2、微 信公众帐号落地策略(多行业);
3、微 信企业应用经典案例分享(多行业);
4、微 信自媒体品牌打造三部曲;
5、微 信自媒体品牌经典案例分享;
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50104欢 迎 来 电 咨 询 详 情 !50104
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