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Months after this summer's brief but brutal fried chicken sandwich battle, rivals are diligently plotting to win the longer war. Popeyes, which sparked the latest fight with its spicy chicken sandwich in August, is scrambling to bring back the viral sensation "as soon as possible." Chick-fil-A is steadily growing its reach, outselling chicken chains nearly twice its size. And McDonald's franchise operators, who watched the fight from the sidelines, are pressuring their corporate boss to bring the crispy, breaded prize home. "JFK called for a man on the moon," they wrote in a July letter. "Our call should be a category leading chicken sandwich." Why all the hype over a fried cutlet on a bun? As visits to fast food restaurants stagnate, rivals are eyeing Chick-fil-A's runaway growth. The chain added about 1,000 locations and nearly tripled its sales over the last decade. With more than $10 billion in sales in 2018, the company has surpassed both Wendy's and Burger King to become the fifth largest fast food chain after McDonald's, Starbucks, Subway and Taco Bell. "If you have the biggest share of a growing category, that is profits galore," said Michael Haracz, who until Aug
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