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A compact new Pinterest campaign from The Home Depot and agency 22squared offers sprawling home improvement guidance, hoping to help move DIYers past inspiration and into action by showing them how the work actually gets done.
Titled BuiltIn Pins, the promotional effort includes videos, images and a 360degree interactive online shopping experience created with virtual reality advertising platform OmniVertall tailored to fit the dimensions of Pinterests mobile platform, itself a popular source of visual ideas, including for interior design.
The various ads show makeovers of four key roomsbedroom, kitchen, living room and bathroomas performed by a bootstrapping couple. Timelapsed little film clips, served in Pinterests own format, are the perfect way to make something look easy, when surely its not. In just 30 seconds, a man and a woman overhaul an entire space, stripping out the old carpet, painting three walls and paneling a fourth with shiplap siding, laying down hardwoodstyle laminate floors, putting in a light fixture, and furnishing the whole place.
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